call out your ideal client, 2 of your personal strengths (detail-oriented? great communicator? trustworthy, that are important to clients), how you help, working with me is… [again, pick 2 strengths that speak to the ease of working with you], something personal about you that will connect with the client, include a photo, Call to Action [linking to ]
Oh, hi there. I’m glad you found me. I’m Lisa Ferguson (she/her), a content creator with a specialty in social issues, community, and culture.
From mid-2018 to early 2023, I was the full-time communications coordinator for Social Planning Toronto, a nonprofit that uses research, organizing, and advocacy to effect progressive political change at the municipal level. Previously, as a freelance writer, I contributed to NOW Magazine, Torontoist, CityLab, Ms., Spacing, and others. From 2014 to 2016 I authored the annual Toronto’s Vital Signs Report, a city “report card” that drives civic engagement, debate, and advocacy. And I covered the social innovation beat for the Centre for Social Innovation.
I left SPT in January 2023 to start a new venture as a Virtual Assistant. I’m still offering the same stellar creative and tech skills I always have, just remotely, from afar (current location: sunny and beautiful Mexico ).
When I’m not working, you’ll find me roller skating, listening to live rock ‘n’ roll, learning to speak español, and travelling as much as I possibly can.